Niccolo Bella from Jorge Arrieta on Vimeo.
Our Mission is to create and provide distinctive and ethically made jewelry. We developed Niccolo Bella to offer a unique environment with modern style and a straightforward and ethical approach. Our exclusive jewelry uses ecologically mined precious metals, recycled metals and is fair trade. Most of the jewelry is handmade by the designers and goldsmiths themselves using sustainable and responsible jewelry practices. Our objective is to deliver unique style while ensuring that everyone involved in the process of making the jewelry has fair wages, good working conditions and that there are benefits to the communities involved.
Niccolo Bella provides a convenient and casual online environment for the modern individual seeking uncomplicated and innovative styles for unique occasions. All of our jewelry is ethical, socially and environmentally responsible, straightforward and distinctive. We want to help your life be smart and easy, but we also strive to ensure that the miners, cutters, and polishers all have a better life, a good life. We aim to constantly step up our game - it's not just about you and I anymore. It's time to take responsibility, to be honest and give back. And lets face it, doing this feels good. So we want to thank you because you are the force that gives us the power to help those in need. Keep it up and we may just distinguish ourselves and our partners.
Read the Niccolo Bella Story Here.
Tailored for Smart Individuals
While there are plenty of jewelry stores, only one is tailored for the modern individual who cares about style and principles. Niccolo Bella's modern boutique makes life simpler for you by removing clutter and confusion. We then offer only the finest, ethically made and stunning jewelry so that you may continue to enjoy the finer things in life.
Ethical
We only offer ethical jewelry. What does this mean? We only offer jewelry with diamonds, gems and precious metals that come from legitimate sources that can disclose origin and cutting center practices. Sites must have independent third party verification and be committed to mining in the most socially and environmentally responsible ways. Everyone involved must have good working conditions and fair wages. We also use 100% recycled precious metals to reduce environmental impact. Our model is harmony from beginning to end.
Straightforward
We want you to know the history of your jewelry and to feel confident that your purchase benefits the miners/polishers/artists. Knowing the origin of your jewelry gives you insight and confirmation that it was made ethically. We have Excellent Customer Service and a 100% Money Back Guarantee. More importantly we are serious about our standards and principles - this is not marketing hype. You can be certain and satisfied that you have made a smart choice with us.
Distinct + Innovative
We are about style, innovation, principles and sophistication. Niccolo Bella helps you make smart, stylish purchases while maximizing your dollar and your time. Crafted by master jewelers, our unique jewelry is especially alluring and breathtaking. You will not find our unique jewelry anywhere else. We offer jewelry from the most creative designers in the world
Our Gifts to You
Here are the many items included with your exclusive Niccolo Bella designer jewelry order (if applicable): a Grading Report, Laser Inscribed Diamond, Jeweltree Certification, Harmony Certification, Modern Design Gift Box, 30 Day Returns, Ring Sizing at Checkout, and a donation to charity:water. Niccolo Bella is jewelry with a conscious.
Socially + Environmentally Responsible
Our exclusive designs use ecologically mined precious metals and are fair trade. We have one of the highest standards in the jewelry industry in the world and we will continue to raise the levels of excellence and responsibility. We pay a premium on all gold so the people doing the strenuous work are rewarded. Much of our jewelry uses only the finest 100% recycled precious metals to help conserve our natural resources while the mined metals and gemstones help to provide needed jobs.
Reasonable
We work smart to create the best jewelry available for a reasonable price. You spend less time working and more time doing what you love. As much as possible Niccolo Bella will offer OMG - Oh my Goddess jewelry. This jewelry is either an exclusive one of a kind Niccolo Bella design, vintage jewelry, antique jewelry, or simply ridiculously affordable jewelry! We only have one of these beautifully pieces so when it is sold it will be gone forever.
Closing Mission
We want to tip the playing field from the traditional jewelry retailers in favor of the miner/polisher and you - the bold, the carefree, the determined, the doubter, the dreamer, the innovator, the cool, the uncomplicated, the good, the naughty, and The YOU - the modern individual. That's our mission.


